Meet Rico Hearns, CEO & Founder Of Sweet Lick Entertainment In Charlottesville, Virginia


Sweet Lick Entertainment CEO Rico Hearns is a big-time player in the Charlottesville hip-hop music and party promotional worlds. Sweet Lick Entertainment is a promotional label that promotes, monetizes and executes parties, concerts and community events throughout the State of Virginia.

In this I Love CVille feature spotlight, you will learn about Sweet Lick Entertainment’s evolution into a promotional powerhouse. You will hear Rico discuss his entrepreneurial journey and his passion for Charlottesville. Rico also gives some props to Damien Banks, the CEO & Founder of BCBA, Robert Gray, the CEO & Founder of Dreamin Diamonds, and offers insight into his favorite CVille restaurant (Mel’s Cafe), his favorite CVille fried chicken joints and his favorite spot to grab a cold beer.

“Jerry, in no order: Wayside Takeout, Brown’s, GoCo on Cherry Avenue, Mel’s Cafe.”

“Rico, that’s every spot in CVille, dog!”

This interview is off the chain!

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At I Love CVille, we feature the best of Charlottesville, Virginia. You’re going to love the I Love CVille network.

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CEO Jerry Miller

Jerry Miller is the CEO of The Miller Organization, The I Love CVille Network, VMV Brands, The Blue Ridge Venture Fund, I Love CVille Real Estate and Charlottesville Business Brokers which are all headquartered in Downtown Charlottesville, Virginia. Jerry is passionate about the #ShopLocal movement and supporting locally-owned businesses. Get to know Jerry at