vmv brands Event Generates $9K For Autism

Jerry Miller, CEO

This year, Charlottesville Restaurant Week was a huge success, not only for the restaurants involved but for the charity effort. Organized by vmv brands, 28 restaurants had a spectacular week and helped raise over $9,000 to help the Virginia Institute of Autism rebuild a rundown playground.

The new playground will replace the old one and include swings, slides and climbing areas. The Virginia Institute of Autism is hoping to have the playground finished by year’s end. The donations from Charlottesville Restaurant Week have generated enough funds to push VIA over the halfway mark. However, there is still a lot of work and donations needed to complete the project.

From Jan. 28 through Feb. 3, Charlottesville Restaurant Week not only helped this worthy cause, but also generated much needed revenue for Charlottesville area restaurants. Each restaurant, on average, tallied slightly more than 300 customers over the seven-day promotion. That’s a tremendous influx of customers and revenue in an otherwise slow consumer spending period.

Several prominent news sources have picked up this story, highlighting the efforts of restaurant owners and the playground that the Virginia Institute of Autism plans to rebuild once their funding goal is met. Those stories can be read at NBC29, Newsplex and vmv brands. Donations to assist in the playground project can be made by going to Support VIA.