A Word About Bittersweet


BitterSweet was founded on a dare. This store had been the dream of founder Shannon Iaculli’s for a long time and one day, her partner finally challenged her with these words – “What are you waiting for? Until you’re 80 years old to do this?” Shannon had no intention of waiting until 80 years old and so she rose to the challenge. By starting the store and putting herself in the midst of it, she had to make it work, year after year.

BitterSweet was founded in the summer of 2001. At first, we didn’t know what kind of store it was going to be. That’s where the name BitterSweet comes into play – it encompasses all of those things. It gives us the creative license to sell a wide variety of designs and looks.

The first store in Charlottesville opened two weeks after September 11, 2001. The Lynchburg store came eight years later in the summer of 2009. With two great locations, it’s no longer about just meeting the challenge – it’s about loving our stores and enjoying seeing our customers here day after day!

So, head on over to BitterSweet and show them some love. Here at vmv brands we truly enjoy showcasing the best that Charlottesville has to offer!

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Scoutology Staff