Carter Myers CEO Liza Myers Borches Joined Jerry Miller On The I Love CVille Show!


Carter Myers Automotive CEO Liza Myers Borches joined me on The I Love CVille Show powered by Greenberry’s Coffee at Barracks Road, Roy Wheeler Realty Co., Intrastate Inc. and Dr. Scott Wagner of Scott Wagner Chiropractic and Sports Medicine!

Here are some of the topics we discussed:

(1). Please put Carter Myers Automotive in perspective. This powerhouse company owns 13 dealerships across the Commonwealth. How did Carter Myers get to this level of success? I asked Liza about the evolution of her family-owned business.

(2). Carter Myers Automotive is partially an employee-owned company, which I absolutely LOVE! What was the motivation behind making Carter Myers Automotive an employee-owned business? How has it impacted the business?

(3). 2018 was the best year in the history of Carter Myers Automotive! This company is approaching its 100th birthday. What factors helped Carter Myers have this kind of success in 2018?

(4). Carter Myers Automotive is committed to leaving Charlottesville and Central Virginia in a better place. It’s one of their top priorities. I asked Liza to put this into perspective for us.

(5). Carter Myers Automotive has roughly 600 associates on its team. Liza explained that her fellow team members are one of the most important aspects of the business. She put this into perspective for us. I encourage all business owners and entrepreneurs to listen to her response and analysis on this topic.

(6). I asked Liza about her affinity for taking risks and pursuing new opportunities. Successful entrepreneurs like Liza see opportunity everywhere. How does Liza know what opportunities to pursue and what opportunities to pass on? I very much encourage all current and aspiring entrepreneurs to listen to her answer.

(7). We discussed feeling pressure and stress as a business owner. How does Liza manage this stress and pressure? Is stress and pressure a good thing for entrepreneurs and business owners. Her answer to this question really impressed me. I will apply her approach to my day-to-day life as a business owner.

(8). As a fourth generation business owner, how did Liza integrate herself into her family business to start?

(9). What is the future of Carter Myers Automotive? What can we expect from this business in the next year, next three years, next five years and next 10 years?

(10). How will electric vehicles impact the automotive industry?

(11). What does Liza love about Charlottesville, Virginia? What are some of her hobbies and interests? Why does she enjoy non-profit and charity work so much?

(12). Family is so very important to Liza. As the CEO of a 600-person organization, how does she balance business with family?

(13). What is the future of Charlottesville and Central Virginia? Is Charlottesville and better place today, or was it a better place when Liza was a young person or a student at the University of Virginia??

If you liked this article, you might also enjoy Roy Wheeler Realty Co. Super Agent Katelyn Mancini Joined Jerry Miller On The I Love CVille Show! and Charlottesville, Virginia Mayor Nikuyah Walker Joined Jerry Miller On The I Love CVille Show!

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CEO Jerry Miller

Jerry Miller is the CEO of The Miller Organization, The I Love CVille Network, VMV Brands, The Blue Ridge Venture Fund, I Love CVille Real Estate and Charlottesville Business Brokers which are all headquartered in Downtown Charlottesville, Virginia. Jerry is passionate about the #ShopLocal movement and supporting locally-owned businesses. Get to know Jerry at